Apr 19, 2022
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Federico Della Bella * Associated Partner P4I - Digital Phone Number List Customer Experience Practice Digital Advertising, in Italian advertising on digital channels, has now assumed a key role in the context of Digital Marketing strategies. Compared to other advertising formats, Digital Advertising (or Adv, abbreviated) has important specificities, both with Phone Number List respect to the relationship it establishes between the various Phone Number List actors and to the traceability of behaviors, the automation of activities and analyzes, the possibility of collecting, integrating and analyze data from different sources. Internet Advertising, Online Phone Number List Advertising, or Web Advertising are often used as synonyms of Digital Advertising , To fully understand its characteristics and objectives, it is necessary to include internet advertising as part of the overall and broader Phone Number List Marketing Mix, Communication Mix and Media Mix of an organization. Index of topics Marketing mix, communication mix and media mix: what are Digital Advertising and where does it belong What do we mean by marketing mix, communication mix and media mix? And where Phone Number List does online advertising fit in this context? Some fixed points. The most recent definition Phone Number List codified by the American Marketing Association defines Marketing "an activity, a set of structures and processes for creating, communicating, distributing and exchanging an offer that has value for customers, for partners, for society. as a whole". A marketing mix is defined as the combination Phone Number List of marketing variables that an organization can control with the aim of achieving the desired level of sales in the target markets, i.e. reaching the desired target with specific Phone Number List messages.