And the conclusion I have come to mailing list realize is that it is extremely expensive compared to the return. Usually beyond the reach of the average network marketer. Let's examine the costs involved. First, you will need to rent a business mailing list opportunity seekers list. I have seen online rates around.10 for each name (usually there is a minimum order or be prepared to pay a surcharge).
If you want the names and addresses on labels that could run you an additional 5 or 6 cents more. Second, you have quite a variety of options when it comes to printing. Here is an area where most people will skimp forgetting the fact that this is the MOST important decision you will make. If you go with a schlock stock and print job, what kind of impression will you give your direct mail recipient?
Assuming you send a 6" x 4" postcard with black ink plus a second color (forget the 4 color process) your cost could be anywhere from.15 -.25 per piece depending upon how many mailers you order. Third, and this is the biggie, is postage. Currently postcard postage is.28 per stamp. At roughly.60 per direct mail recipient (using the lower printing cost), it would not be bad if the returns were in the range of when I first started mailing over 30 years ago: 3% - 4%.