AN ORIGIN STORY
An Origin Story shares how something came to life.
In doing so, it lets the audience connect with the people behind the brand or idea. An Origin Story is most effective for launching a new product or service or introducing a brand in a new space.
AN IMPACT STORY
An Impact Story shows how a company, nonprofit, or idea has made an impact.
It’s the best way to demonstrate the value of a product or service through the words and true experiences of a customer.
Thus, it’s a powerful story for driving sales or donations.
A VISION STORY
A Vision Story is one that shares the greater vision for a brand or idea. It tells the story of the future.
A Vision Story will be most effective at increasing awareness, connecting an audience to your brand, or gaining support for your idea.
A TEACHING STORY
A Teaching Story is one that helps to teach a key concept or idea.
A Teaching Story is a compelling way to educate customers and ensures that the concept or idea is remembered. It is the most effective way to educate customers or to drive sales for a product or service.
A VALUES STORY
A Values Story is the story of why a brand embraces a certain value.
It’s the most effective story for increasing brand awareness or connecting customers to our brand.
TYPES OF STORIES
A WHY STORY
A Why Story shows why a brand or person does what they do.
By sharing the felt passion or motivation that drives your work, a Why Story fosters an emotional connection to, and trust in, your brand. Thus, a Why Story is ideal for connecting customers, increasing brand awareness, or launching a new product or service.
AN OBJECTIONS STORY
An Objections Story is one that overcomes a known issue or objection.
Through the experience of a character with similar concerns, the audience is taken on a journey to experience different results. Thus, an Objections Story is the best way to bridge customers from an objection to a new way of thinking.